As a small business owner, you are looking to increase your sales, right? If you are, have you considered investing in good copywriting material?
Most business owners focus on their product, service, or packaging when thinking of boosting their sales. Some may even think of expansion and being on more platforms for better market visibility.
All of these are great long-term goals for your business brand. But one commonly overlooked aspect is copywriting. Surprised?
Copywriting is a medium of marketing, where you make written communication to your market, with the goal of selling.
Examples are ebooks, webpages, blogs, email newsletters, and social media posts. When done correctly, copywriting can bring you massive profits in a shorter time.
However, you don't need to be a writer to create sales converting copy. All you need are these easy copywriting practices to increase small business sales.
Make your potential customers know that you care about them.
Copywriting is for your clients, not for you. Got that?
It is all about their needs, their wants, and their pain.
The most common mistake business owners and business coaches make are blabbing and divulging too much about how great their company is. They forget that people couldn’t care less if their product has gone to space.
Alternatively, your potential customers want to know how your services and products will help make their lives better and easier. Consider this whenever you are writing something about a product or an update.
HOT TIP: Understand your customers and visualize yourself in their place. Imagine being their age, educational background, gender, civil status, and income, and start writing your copy from there.
Trust me, it will make a whole kind of difference!
Be more accessible online.
SEO (Search Engine Optimization) is an essential part of high converting copywriting.
One of its main purposes is to make your website, social media, and E-commerce shop easily show up on searches. Say, for example, if someone is searching for a topic related to your service, business, or product, you can be one of the options on the search page.
SEO is a broad topic that needs a deep dive at another time. But I can give you fundamental tips on how you can easily incorporate SEO in your copywriting and digital marketing.
Identify what your target customers are searching for to find out what they are typing on their searches. Avoid assuming that you know what they are typing, so research is really important.
Use the keywords you have identified from your search on your website so that Google can crawl your website.
Regularly update and write new topics around the keywords you have identified.
Send customers to your website or email list.
Pipelines are one of the most effective calls to action in your copywriting.
Entice your audience to download your free content, sign up or purchase from your small business or e-commerce shop.
TIP: Once your potential customers are in your pipeline, don’t just stop and do nothing. Provide value every time by using the right copy to reach out and talk to them regularly.
It doesn’t need to be weekly, but ensure that you don’t lose your touch. Remember, out of sight, out of mind.
Be an expert and thought leader in your industry and influence them.
Encourage people to engage with you and ask for advice. They will trust you and recognize you as their go-to person in the industry.
Expand your reputation through blogging, vlogging, or engaging in social media groups.
Copywriting might be intimidating but with the right guidance, it can be easy. Just follow my tips above and my previous blog posts and you’ll be fine.
If you don’t have the time to write your own copy and would rather focus on the other aspects of the business, I can help you too. Book a free discovery call with me here.
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